Bupa: Integrated campaign brings values to life
Bupa needed to bring its global #BupaThanks campaign to life to encourage employees to thank each other for the big and small things they do in support of Bupa’s values and purpose: longer, healthier, happier lives.
The collateral had to be easily translated, and culturally appropriate for a global audience as well as offering ‘freedom within a framework’ so that local business could adapt as necessary for their audiences.
We created a suite of integrated materials starting with an animated teaser film to intrigue and excite colleagues about the upcoming campaign. Supporting the launch were printed #BupaThanks cards in English and five other language, totalling more than 700 different card designs and poster templates for each business to adapt with local messaging.
During Bupa Week, 186,000 printed and 7,573 ecards were shared among colleagues – surpassing all expectations and the campaign inspired a culture of appreciation that remains in place long after Bupa Week ended – printed and ecards are still being shared today.