Bupa asked us to create supporting collateral for their global #BupaThanks campaign, where employees were invited to thank each other for the big and small things they do in support of Bupa’s new values: Passionate, Caring, Open, Accountable, Authentic, Courageous and Extraordinary.
The designs and messaging needed to be on brand, easily translated and culturally appropriate for a global audience.
The collateral also needed to offer ’freedom within a framework’, so that local business units could adapt it as necessary to suite their audiences.
Sequel’s creative team developed a suite of printed #BupaThanks cards in English which were then translated into five other languages – totalling 700 different card designs.
We also created and produced an animated teaser film to intrigue and excite colleagues about the upcoming campaign, as well as poster templates for global business units to adapt with local messaging.
During Bupa Week, 186,000 printed and 7,573 e-cards were shared among colleagues – surpassing all expectations.
The #BupaThanks campaign inspired a culture of appreciation that remained in place long after Bupa Week ended, and successfully introduced employees to the new values in an engaging and very personal way.