Campaign to Protect Rural England

The challenge

CPRE (the Campaign to Protect Rural England) is a national environmental charity that campaigns for a beautiful and living countryside.

The Communications team wanted to build a fuller picture of comms within the organisation, and understand what it could learn from the latest industry trends.

After a competitive tender, CPRE chose Sequel Group to carry out a communications audit.

The solution

After speaking to the Comms team, we decided to base our approach to this project on three elements.

Firstly, we carried out desk research to review existing comms channels. What messages were being communicated, when, how and by whom?

The next stage was to carry out one-to-one interviews with a range of employees. This provided greater context and detail.

Finally, we set up an online survey for members of the Branch network. This helped us to understand the relationships between the National Office HQ, the eight regions and 43 branches.

We followed up the survey with a few short telephone interviews to clarify and sense check the responses.

The value

After reviewing the research material, we wrote a comprehensive report and presented it to the senior team at a face-to-face meeting.

We were pleased to see that there were many things working well, but we felt that introducing a simple intranet would provide a fantastic foundation for the organisation’s ongoing development. We explained our thinking and outlined a business case for this investment.

The team is now reviewing its options as it considers next steps