Carnival UK: Building pride from ship to shore

The challenge

Cunard Cruises and P&O Cruises sail under the Carnival UK flag with more than 10,000 global employees split between onshore support teams and the ships’ officers and crews.

The team behind Wavelength – Carnival UK’s employee magazine – felt it needed to work harder to connect with their diverse and disparate audience.

Our solution

The refreshed and relaunched Wavelength focuses on people-led features to draw readers in alongside the corporate information and business updates. We also gave it a fresher, cleaner design to appeal to the multi-cultural and diverse audience.

Despite the logistical challenge of collecting content from ships in different time, the magazine works hard to be representative and to reflect the teamwork unique to each ship.

The impact

The relaunched magazine has positive feedback across Carnival UK and a renewed  willingness of internal teams to seek out and get involved with future issues.