Carnival Wavelength

The challenge

Carnival UK is a division of the global cruise company, Carnival Corporation plc. Both Cunard Cruises and P&O Cruises sail under the Carnival UK flag, with their fleet exploring global destinations ranging from Australia’s Great Barrier Reef to the Arabian Gulf.

They truly are an international bunch, with over 10,000 employees across the world split between onshore support teams and the ships’ officers and crews.

The team behind Wavelength – Carnival UK’s employee magazine – felt that it could do more to connect with their diverse and disparate audience. They asked Sequel to come on board and help them to get the magazine shipshape.

The solution

The refreshed and relaunched Wavelength made sure there was something for everyone.

We kept old favourites but also injected some fresh ideas. These included people-led features to give the magazine a change of pace between campaign information and business updates.

When it came to the look and feel, we brought a fresh approach to existing content, giving it a cleaner, more visual design and making the magazine easier to navigate.

Despite the logistical challenge of collecting content from ships in different time zones that would only dock for days at a time, the magazine dedicates space to every ship’s stories and reflects the warmth and teamwork unique to each ship.

The value

From ship to shore, the impact of the relaunched magazine was felt across Carnival UK. This was clear not just from the readers’ feedback, but from the willingness of internal teams to seek out and get involved with future issues.

The magazine has become a valuable and inclusive channel, which represents and celebrates stories from people at sea blended with shore side information that is relevant to colleagues on board.