FremantleMedia Corporate Website

The challenge

FremantleMedia is a global content company that creates, produces and distributes some of the world’s most popular content. It makes more than 10,000 hours of programming each year, with titles ranging from Got Talent, The X Factor and The Price is Right to American Gods and Deutschland ’83.

However, the corporate website failed to reflect this internationally-acclaimed and exciting brand with a strong reputation for quality content. The site was not tailored to meet the needs of different users and the structure was complex and unclear. As a result, visitors had to embark on a tortuous journey through the site to find the information they were seeking.

Also, FremantleMedia had hundreds of social feeds, including Twitter, Instagram and Facebook, in multiple languages from different countries. But this rich source of content wasn’t being used to its full potential.

The challenge was to redesign and build a new site that was easy to run, up to date and exciting, and that met the needs of the target audiences.

 

The solution

From the outset, Sequel decided to put users at the heart of the design approach. That’s why during the consultation and planning stage we used focus groups and workshops to segment the different audience groups, develop clear personas for different audience groups and gain a strong understanding of the reasons why visitors access the site.

The Sequel team also completed a full content audit, to make sure that every piece of content on the site was correct, up to date, located in the right place and aimed at the right target audience.

Having gathered all this information, Sequel created an effective, efficient and uncluttered information architecture, with a logical structure, a simple classification scheme and straightforward, swift user journeys. The site is designed so that the user has an excellent experience whenever they visit, regardless of whether that’s on a mobile, tablet or desktop.

As well as a simple-to-run content management system, the site includes an important new feature: the social media aggregator. Sequel’s developers created a tool that goes to all the hundreds of social feeds, takes their content and pulls it all together into a single feed with a consistent design style. This is then saved as a new ‘master feed’ on the Sequel server, so that whenever a user visits the site, they are immediately presented with the master feed.

The value

FremantleMedia’s new corporate site is exciting, suitable for all devices and targeted at the right audiences.

The user experience is greatly enhanced: the news is current, engaging and looks great; the new architecture provides logical, straightforward and fast navigation; and the social media aggregator is saving seconds of load time for each user, while also presenting an up-to-date overview of the entire company’s social media activity.

The FreemantleMedia comms team is very pleased with the site. Head of International Comms Chris Charlton said: “We love it and we love working with the team. Thanks to everyone for creating such a brilliant site.”

It’s certainly been a big hit with users: there’s been a marked increase in traffic to the site and the amount of time users are spending there.