resources.

04 June 2013

How good are your social skills?

aq-june-2013For some internal communicators, using social media within their organisations is a no-brainer.

For many other comms folk we talk to – on an everyday basis – the whole concept of enterprise social networks leaves them cold; or filled with dread.

That’s why the team at Sequel were delighted to get a one to one interview with Brian Murray, Director of Enterprise Strategy at Yammer, for the latest issue of AQ, the digital magazine we produce on behalf of our ‘thinking arm’, Aspic.

For any of you unsure about the role social media can play in encouraging and facilitating effective collaboration at work, the article is a must read.

Whether or not Yammer is the right fit for your organisation is up to you, your colleagues in comms and peers in HR and IT. What we can say with increasing certainty, based on our conversation with Brian and the buzz coming from various recent industry events, is that social media will have an increasing role to play in improving communication across companies of all sizes.

For an introduction to all things social – and to dig deeper into Yammer’s strategy – read AQ now.