Kerry Foods News (kfn)

The challenge

Kerry Foods is a leading manufacturer and supplier of chilled and frozen food. Its employees in the UK and Ireland are a mix of head office function, manufacturing and distribution, with more than 6,500 employees at 21 sites.

Our challenge was to reach factory-based staff – many of whom have English as a second language – with an offline publication that informs, energises and connects them across factory sites and presents the Kerry Foods strategy in a way that is easy to understand.

The solution

We relaunched kfn as quarterly, news-style print publication in broadsheet format, alongside a digital sister publication for Kerry Foods managers (see Kerry Foods Insight in our digital showcase).

kfn is bursting with people pictures, vibrant colours and less text to appeal to an audience with basic literacy skills or reduced English levels. The tone of voice is energetic and friendly.

Stories reinforce the Kerry Foods values and focus on issues that are relevant to the factory environment – i.e. health and safety – and celebrate the people and teams who create Kerry Foods products, day in, day out.

 

The value

A healthy 85 per cent of the workforce said kfn helped them to understand the business better and the publication scooped Best News Magazine at the 2013 national Institute of Internal Communication (IoIC) awards.

With a clear and defined purpose and audience, kfn continues to give voice to – and connect – the people within Kerry Foods’ factories, celebrating successes and helping workers to understand the ‘bigger picture’ beyond their local factory.