Kerry Foods: Effectively reaching multi-cultural, diverse audiences with impact
Kerry Foods is a leading manufacturer and supplier of chilled and frozen food. It has 6,500 employees in the UK and Ireland at 21 sites and a mix of head office function, manufacturing and distribution.
With a well-developed intranet and a bi-monthly ezine for senior and office-based staff, a bigger challenge is engaging factory-based people – many with English as a second language.
Kerry Foods News (kfn) is a tabloid-style print publication that’s staple-free to provide greater opportunities to read it in the factory environment. Content is planned to appeal to the audience and to work alongside the other comms channels.
kfn is bursting with people stories, pictures and bit-seized text to appeal to this busy and diverse audience. Stories reinforce the Kerry Foods values and focus on issues that are relevant to the factory environment, celebrating people and teams who create great Kerry Foods products, day in, day out.
With a clear and defined purpose and audience, Kfn continues to give voice to – and connect – the people within Kerry Foods’ factories, celebrating successes and helping workers to see the ‘bigger picture’ beyond their local factory.