Outside In – using marketing best practice to personalise internal communication
What can internal communicators learn from marketing when it comes to personalised communication?
That’s the theme of the presentation from Kevin Tewis-Allen, our second speaker at the next Aspic seminar on May 18.
Kevin is currently a global business development director at UNILAD. UNILAD – is the no.1 online publisher in the world (2 8Million fans) and is the most engaged social media page on the planet (4+billion video views per month). Kevin is also a marketing advisor to No 10 Downing Street and has worked with 90 per cent of the FTSE 250 on a variety of marketing campaigns.
Kevin will give his insights into how the principles of personalised communication used by blue chips in their customer-facing marketing can be applied to an employee audience – and share case studies and best practice techniques along the way.
He will join our other presenter, technologist and entrepreneur Benjamin Ellis, who believes fundamentally that personalisation is much more than a targeted email campaign and will explain why a different approach is required to help win the hearts of minds of employees in this new digitally-led landscape.
The event takes place from 9-11am at The Grid Iron, easily accessible near Kings Cross Station