Pension Protection Fund: Demonstrating diversity to new talent

The challenge

The Pension Protection Fund wanted a careers video that better reflected the interesting and diverse range of people that worked there. With 97 per cent of employees believing that the PPF makes a positive difference to the world, it was important to capture the personalities of the firm to tell that story.

Our solution

We filmed real employees talking about their working lives at the PPF. To add more personality, we used two cameras, filming the people being filmed and brought out their personalities by including out-takes.

The impact

The PPF has had great feedback from the film which really captured job applicants’ imaginations. Many mentioned at interview that they’d seen and enjoyed the film on the PPF website.  We also provided the PPF with short clips from the film to use on social media channels to maximise their investment.