After multiple restructures the bank’s intranets were heavy with out of date, hard to navigate and redundant content.
In all, the chaotic digital landscape included 30+ home pages and more than 15 separate intranets on at least four different platforms, using different types of intranet technology.
The bank’s ongoing “Cook” project aimed to simplify all of this, as part of a technology base for the future. And the development team started again from a blank canvas.
While RBS retained the in-house development and main project management of the intranet site, they invited Sequel to help after in-house research and analysis of what was needed.
Initially, we made suggestions about the kind of platform that could work, given their needs.
Since then we have:
- carried out user research and testing to design the site
- created the core approach for content structure
- created the core approach for content types; a hybrid of global, targeted and personalised content
- completed a content audit to find the most important and useful content
- created the core site maps
- built the HTML and themes for the dev team to implement
- travelled up and down the country to increase understanding and gain support from content owners on the project.
The response from employees was positive; they liked the design and the way some content previously buried deep in the site had been brought prominently to the surface.
The new site is now in beta testing within RBS’s wider plan to move everything over and decommission old content; a process that will carry on for the next couple of years.