We’ve come a long, long way together… looking back on 20 years of the Association for Strategic Practitioners in Internal Communication (Aspic)
“We’ve come a long, long way together, through the hard times and the good. We have to celebrate you baby, we have to praise you like we should.”
If you attended Aspic 20th anniversary event last Thursday you’d be forgiven for still humming these annoyingly catchy lyrics from Fatboy Slim under your breath. They were the inspiration for a special event that explored the changes and challenges we’ve experienced in internal communication – ever since Aspic members first gathered in a Slough hotel way back in 1997.
Held on the 24th floor of the Shard, the event brought internal communicators together to share ideas and fears on hot IC topics, and hear from top industry experts, including communication professionals from Harrods, Vodafone and the Barking, Havering and Redbridge NHS Trust.
Watch this space! We’ll soon be sharing the top takeaways from the day in our highlights video and a special issue of AQ magazine. But in the meantime, here’s a first glimpse at some of the insight shared in our four roundtable discussions…