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Bupa: Integrated campaign brings values to life

The challenge:

Bupa needed to bring its global #BupaThanks campaign to life to encourage employees to thank each other for the big and small things they do in support of Bupa’s values and purpose: longer, healthier, happier lives.

The collateral had to be easily translated, and culturally appropriate for a global audience as well as offering ‘freedom within a framework’ so that local business could adapt as necessary for their audiences.

Our solution:

We created a suite of integrated materials starting with an animated teaser film to intrigue and excite colleagues about the upcoming campaign. Supporting the launch were printed #BupaThanks cards in English and five other language, totalling more than 700 different card designs and poster templates for each business to adapt with local messaging.

The impact:

During Bupa Week, 186,000 printed and 7,573 ecards were shared among colleagues – surpassing all expectations and the campaign inspired a culture of appreciation that remains in place long after Bupa Week ended – printed and ecards are still being shared today.