Bupa has long been a pioneer for championing the mental health and wellbeing of its employees and has worked with Sequel on a diverse range of projects in recent years. The aim has been to raise awareness of wellness issues and provide training and campaign materials via print, digital and video channels.
Here’s a taste of how we’ve helped Bupa bring its mental health and wellbeing campaigns to life:
In the run up to World Mental Health day we collaborated with Bupa to raise awareness about the benefits of listening, speaking up, and talking to support each other. Deliverables included posters, decals for their offices, emailers and intranet banners for internal channels.
We produced content for their intranet Wellbeing Hub, including a host of advice and guidance around their Healthier Minds initiative. This involved user-generated content and a launch video featuring colleagues sharing their views on the importance of the Hub.
We provide ongoing content for Bupa’s Personal Energy employee wellbeing and resilience programme. Delivered by trained staff, the programme helps colleagues manage their personal energy levels to achieve peak performance and a healthy work life balance. Our work has included producing branding, videos, training materials, manager’s guides on a selection of topics and The Little Book of Energy, a printed and digital booklet delivered in seven languages.
Getting the tone right is so important with any mental health and wellbeing campaign, especially when working cross culturally. Often, we’re communicating something quite complex using limited words and imagery. The material has to be accessible for everyone and providing it in various formats allows the local teams to tailor it for their specific audiences.
Director of Internal Communications and Wellbeing