Effective employee onboarding
Four reasons you should be actively engaging new starters
Murky job description, waiting for an email account and log in details, incomprehensible employee handbook, no idea who to ask for help … these are the kind of onboarding mishaps that see one in five people leaving new jobs within the first 45 days. But why is this a big deal for UK businesses and why are the comms around effective onboarding so important?
- New starters are a flight risk
A survey by Personnel Today showed that in the UK, over a fifth (22 per cent) of employees had accepted a job and then changed their mind due to problems they encountered during the onboarding process.
The cracks can start to show even before they’ve attended their first day of work. Communication problems around issues like start dates, offer letters and job details could have potential employees rethinking their decision to join your organisation.
- You could be making expensive mistakes
And if they do leave, it’s going to cost you. The annual cost of replacing employees in the UK exceeds £4 billion. If you want to know what looks like for your organisation, depending on your industry and recruitment methods, on average you’re looking at a whopping £30,000 per employee.
Plus, with around 118 people applying for each job on average, that’s a lot of time spent pouring over CVs and scrolling through LinkedIn.
- People talk…
Employees are the best ambassadors for your company, with people more likely to believe a recommendation from their friend than a marketing campaign. So if you have an unhappy new starter, you can bet they’ll have an unfavourable response when their friends ask, ‘How’s the new job going?’ And if they do leave, this could be amplified.
Sites like Glassdoor allow employees – past and present – to comment on the hiring process for companies and give a ‘warts and all’ account of your organisation’s recruitment and onboarding processes. So treating new starters with indifference could make it trickier to attract talent in future.
- First impressions linger on
Back to Personnel Today’s survey, globally almost four in ten (38 per cent) said that early or first-day problems left them feeling like they had joined an unprofessional company. In the UK, 32 per cent of employees said problems during onboarding left them feeling unwelcome.
On a more positive note, it also tells us that employees who go through effective onboarding are 69 per cent more likely to stay with a company for three or more years. In the same vein, effective onboarding was also linked to improvements in performance, commitment, job satisfaction and employee engagement.
- Sequel is supporting clients to deliver really effective onboarding – want to know more? Email firstname.lastname@example.org