We are excited to announce that Take 3, the video production team recently acquired by Sequel Group, has won in the ‘Best Audio/Visual’ category of the 2014 FEIEA Grand Prix Awards, receiving European recognition for their work for Barclays – A Day In My Life – Serving Customers With Disabilities and Impairments. Sequel’s work with FremantleMedia on connectmag also received third place in the Best Digital Communication category.
The Barclay’s video project involved creating a series of short videos to help raise awareness of the issues facing bank customers with disabilities. Each takes the point of view of a Barclay’s customer with a different disability. One, featuring a customer with a visual impairment is filmed with the same blurred vision he sees. In another, the sound is distorted to replicate what is heard by a customer with a hearing impairment. In this way, through the experiences of the disabled customers, bank employees are able to appreciate what they can do to offer a better service.
Take 3 managed the entire project, from creating initial concepts to storyboarding and filming. Importantly, they worked closely with Barclay’s internal specialists and disability groups. Individual app length videos for use in bank branches (that were downloaded on to tablets and mobile phones) and a suite of longer films for staff training and induction were produced.
To see the award winner, please see Take 3’s case study.
Richard Smith, Head of Video at Take 3, part of Sequel Group, said:
‘They are videos that we know are raising awareness; so while it’s great to get recognition with the award, the real reward for us is knowing we are helping people with disabilities.’
Alongside our awards with FEIEA, this week two of our brilliant employees were acknowledged in the Institute of Internal Communications’ ICON Awards with Emily Atkins being named Best Designer and Melanie Blythe being highly commended as Best Editor. (A full post about these successes will be published this week.)
FEIEA Grand Prix Awards 2014
FEIEA is the Federation of European Internal Communication Associations, a volunteer led organisation that crosses borders to co-ordinate national member associations in eleven countries, including the Institute of Internal Communication (IoIC) for the UK. The FEIEA Grand Prix Awards ‘recognise excellence at a European level and to promote the sharing of best practice in business communications’. They allow entrants to ‘gauge their organisation’s communications against a European benchmark’.