So it should be of concern to everyone that so many people have a foggy line of sight.
A report for Salesforce found that a staggering 86% of employees did not clearly understand their companies’ strategies. This resulted in nearly half of employee time being spent on work that wasn’t helping the company achieve its goals.
“If large numbers of your people are effectively walking in the wrong direction, you’ve got next to no chance of achieving your goals,” says Sequel’s Head of Insight Paul Jones. “As executive consultant Ken Perlman has said: ‘Clarity = speed’.”
But the good news is that many people do want to know more. A typical comment we hear in focus groups is: ‘We’ve been told about a new growth target, but it’s not clear how we’re going to get there, and what we need to do.’
$1 million is wasted every 20 seconds because of poor organisational performance.
Project Management Institute research
We think the best way to make sure employees emotionally connect to – and remember – your message is to create a clear strategy and to make it visual.
There’s a simple reason: our brains find it easier to comprehend than text. So translate your business narrative into a ‘big picture’ graphic that tells the story of your journey – and helps people to see the role they can play.”
Our 2020 trends report pulls together the seven common issues that we’ve identified from our strategic work with clients in the last 18 months. From communications audits, shaping strategies and tracking measurement we share what we’ve heard the most, plus practical insight that helps you to create a better employee experience in your own organisation.