Rachel Miller from All Things IC will be surveying Internal Communication pros about how they use social media from the start of October 2013.
Last year, Rachel ran the same survey, for which Sequel Group designed a infographic to demonstrate the results, and we are looking forward to being a part of this project again this year.
So why is Rachel repeating the survey this year and what is its value for IC pros:
“Internal communication professionals are increasingly using social media, both personally and professionally (managing on behalf of an organisation). Due to popular demand I’ve decided to repeat the survey I ran last year – How Internal Comms Pros Use Social Media – because feedback from IC professionals and comms students over the past 12 months shows that it’s a valuable set of information to refer to and benchmark alongside peers. It has enabled practitioners to have discussions in their organisations and sparked fresh thoughts in comms teams.
“I’m running it again for 2013 with the same questions because I’d like to see if there have been any changes since 2012. The responses will highlight any shifts in the expectations placed on internal communicators, and attitudes about the use of social media for internal communication. It will take five minutes, so do please have your say by completing the survey to help make this piece of work even more valuable.”
Some of the interesting stats from last year included: