Internal communications and the frozen middle: how do you solve a ‘problem’ like line manager communication?

(clue: it might not be them, it might be you)

To book your place via Eventbrite, click here.

Culture change. Pay and benefits. Mental health and wellbeing. Corporate strategy. The latest reorganisation. Brexit. Shiny new products and services. 

We ask a lot of our line managers when it comes to communicating issues – big and small – to their colleagues. 

Yet this vital group of employees are often seen as obstacles to success – the place where strategy dies, the frozen middle. 

But is this fair? Are we, as communication professionals, supporting line managers enough? 

In our latest Sequel Presents seminar, we’re examining the role of managers as communicators and offering insight into the practical steps IC teams and senior leaders can take to help them to deliver meaningful messages. 

We’ll hear case studies from three organisations where line managers are an integral part of a successful communication campaign.  

Join us on 19 September for a fascinating conversation about a topic that’s as hot as ever. And come away with a better understanding of what makes managers tick and how we can work with them to best effect. 


Our first confirmed speaker for the next Sequel Presents seminar is Kate Goodman.

Kate is heading up communications around a major transformation programme for Dignity Plc, a leading funeral provider in the UK. She’ll be talking about the role of line managers in the organisation’s journey from good to great, the importance of getting them on board and the support she’s offering them to deliver compelling messages.

Kate Goodman – Transformation Comms Lead at Dignity Plc.


Instilling confidence in line managers is key to helping them become better communicators.

That’s the message from Leah Bowden, who we are delighted to announce as our second speaker.

Leah, Director of Humanize Communications, will draw from her experiences in a career spanning more than a decade at the likes of Santander and Close Bros, to explain how IC professionals can work with line managers and team leaders to guide them along the path to clearer, consistent communication.

Leah says: “Rarely is anyone tested on their communication skills when becoming a manager. Technical skills, yes, ability to deliver results, yes, but rarely comms. In my experience, many line managers reject or shy away from ‘communications’ because it scares or over-faces them.

“I think a key part of our role in IC is to instil that confidence in line managers so they become better, more practiced, communicators.”

As director of her own company, Leah is passionate about making communication relatable and human, and her presentation will share insight into how to achieve just that.

Leah Bowden – Director, Humanize Communications

Head of Internal Communications, Close Brothers


The role of line managers and the four pillars of employee engagement.

Sequel is delighted to announce Bob Hughes, leadership consultant and Engage For Success board member, as the third speaker.

Bob is Chief Executive of The Forton Group, a people development organisation helping to coach leaders and line managers, and a board member of government-backed Engage For Success, an initiative promoting employee engagement as a better way to work that benefits both employees and organisations. He will focus on ‘employee engagement and the role of the engaging manager’ in his presentation, drawing on his 30+ years’ experience of transforming corporate cultures to be more inclusive, effective and engaged.

“I’ll cover the four pillars of employee engagement and then focus in on the role of the line manager, the impact they can have and the ways that IC people can support them by creating a great environment to operate in,” promises Bob.

His latest book – No Cape Required, Empowering Abundant Leadership – will also inform part of Bob’s presentation.

Bob Hughes – Chairman and CEO, The Forton Group

Board member


Join us on 19 September for a fascinating conversation about a topic that’s as hot as ever. We promise you will come away with a better understanding of what makes managers tick and how we can work with them to best effect.

Follow @sequel_group for more details and in the meantime you can buy tickets via Eventbrite by clicking here.

NEW VENUE! The event takes place at The Office Group – 2 Stephen St, Fitzrovia, W1T 1AN on Thursday 19 September from 9-11am and tickets are priced at £25 + VAT each including refreshments.

To book your place via Eventbrite, click here.