what we do. content.

NatWest S&CC: Video showcases community success stories

The challenge

Social and Community Capital (S&CC) is an independent charity supported by NatWest Group. S&CC support community businesses including social enterprises, charities, counselling providers, community lenders and cooperatives that find it difficult to secure mainstream finance.

S&CC wanted three films to showcase its purpose-driven work, to encourage other community businesses to apply for funding, and to highlight the great work the individual organisations are doing.

Our solution

In 2020, with plans still in place for three films despite the pandemic, we had to rethink how to go ahead with these in a safe way.

Institute of Optimum Nutrition – this was filmed before the country went into lockdown. The aim was to show how S&CC support had helped them to get established, prepare a new building and to grow as an organisation. We filmed at an event celebrating a new partnership with the University of Portsmouth to show their students working with clients for the first time at the new location.

Coal Rooms – this coffee shop and restaurant, which provides training and opportunities for homeless people, benefited from an S&CC grant and was able to continue operating during the pandemic. When lockdown restrictions eased in summer 2020, we filmed at the restaurant with social distancing and careful risk assessment in place.

Sandhaven & Pitullie Harbour Trust – built in 1835, the harbour had significantly declined. S&CC provided bridging loans to support the revitalisation of the harbour as the centre of the community. We safely filmed the sea cadets’ return to the water in the summer and community activity around the harbour using a drone and a go pro. We were pleased to safely capture the joy that the community gained from the harbour, whether from the young sea cadets to the fisherman who use the facilities.

The value

NatWest Group loved our films so much that they featured one in their first Environmental, Social and Governance (ESG) report and on their corporate intranet where it will be seen by 84,000 staff members. They will also be shared at online and in-person events.

Megan Virrels, CEO of S&CC, said: “These videos bring our customer stories to life showing the impact they have in a compelling and authentic way.”  S&CC has also had new applications to their fund as a direct result of our films.

Read more in the Purpose in Action section of the ESG report (page 42)

To read more and to view the full films, visit the NatWest S&CC website here.

YouTube video