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NatWest S&CC: Video showcases community success stories

The challenge

NatWest’s social finance charity, Social and Community Capital (S&CC), supports community businesses that find it difficult to secure mainstream finance. These include social enterprises, charities, counselling providers, community lenders and cooperatives.

S&CC wanted to showcase its work, encouraging other community businesses to apply for funding and support, and to highlight the great work the individual organisations are doing within their communities.

Our solution

For the past few years, we’ve worked with the charity to identify three fantastic examples of how S&CC is supporting the survival of worthwhile causes. Last year we chose:

Monkey Park – a community enterprise near Chesterfield that provides a café, bakery, classes, a co-workspace for local small businesses, and a bike workshop.

Campbeltown Picture House – built in the 1913, this is one of the oldest surviving cinemas in Scotland. In 2017, with support from S&CC, the cinema was restored to retain its period features and to make it a great space for the community with a contemporary foyer and café and educational programmes.

Crisis Counselling – following our first film about Crisis Counselling in Scotland a few years ago, we returned with our crew to see their new building enabled by S&CC. We were able to see how their expansion means they can support even more people.

Filming took place at each organisation’s location with key contributors who shared their stories, communicating their passion and showing the beneficial impact the support provided by NatWest and Ulster Bank has on each organisation and the communities they help.

The value

The videos are on the S&CC website, as well as internally across NatWest and all of the bank’s brands. They are also shown at events across the country to engage stakeholders and future beneficiaries. Megan Peat, CEO, NatWest Social & Community Capital, says: “The case study films have been hugely valuable tools for us, helping to bring our work to life. We are better known and better understood in the sector at large, and within the wider bank, as a result.”

John Murray, who works closely with Monkey Park for S&CC, says: “Wow! I think the video is incredible. It captures the essence of what a community hub is. I really like the comments from the interviewees and the message around the importance of a sustainable business model, with the funding for the asset to be owned by the community, which is especially important when we share the video at events and with our clients and colleagues.”

YouTube video