RBS S&CC: video showcases community success stories

The challenge

The Royal Bank of Scotland’s social finance charity, Social and Community Capital (S&CC), supports community businesses that find it difficult to secure mainstream finance. These include social enterprises, charities, counselling providers, community lenders and cooperatives.

S&CC wanted to showcase their important work internally and externally, encourage other community businesses to apply for funding and support, and also highlight the great work the individual organisations are doing in the community.

Our solution

Three organisations were identified as fantastic examples of how S&CC plays an important part in the survival of worthwhile causes:

Bristol Together – a social enterprise that since 2011 has developed more than 70 properties in the local community and supported over 60 former prisoners by getting them back into work.

Harmony Community Trust –since the 1970s the Trust has engaged children, teenagers and senior citizens in a neutral environment, Glebe House, challenging assumptions and allowing bridges to be built between people from different backgrounds.

Viability – an organisation that runs professional training programmes, culminating in a participant-led community sports event and a coaching or sports management qualification, giving young people the boost they need to kick-start their careers.

Filming took place at each organisation’s location where we filmed key contributors who shared their stories, communicated their passion and showed viewers the beneficial impact the funding and support provided by RBS, NatWest and Ulster Bank has made to each organisation and the people they help.

The value

The videos were uploaded to the S&CC website and internally across RBS and all of the bank’s brands. Megan Peat, CEO, NatWest Social & Community Capital commented: “The case-study films have been hugely valuable tools for us, helping to bring our work to life, and we are better known and better understood in the sector at large and within the wider bank as a result.”

And Clydesdale Community Initiatives, one of the charities featured, added: “As a charity it’s always a challenge to tell your story to the world. We were pleased to be a part of the project and to have such an effective video to help share our story.”