Nomad Foods is Europe’s largest frozen food company with a rich heritage and iconic brands including Birds Eye and Findus. Headquartered in the UK, they employ 4,600 people in 17 countries, with 13 factories around Europe.
The business has gone through a great deal of change since it formed in 2015, from the turnaround of the business to the acquisition and integration of new brands. Now firmly in a period of transformation, the focus is on supporting employees with better internal communication and collaboration.
The new Our Way has improved cross-team communication and collaboration. It helps Nomad Foods’ dispersed workforce to stay informed, involved and up to date with what’s going on around the business.
A multifunctional team of Sequel writers, designers and developers worked together to create an updated and refreshed Our Way newsletter that would fit within the Group’s digital journey and its newly acquired Microsoft 365 suite of tools.
We worked with their comms team to establish who their employees are, what content they may be interested in and find useful, how they might like to consume it and how it all links back with business and strategic goals.
The result is an editorially led, digital publication available to all head office and market unit employees. Alongside the digital channel which is available to 2,138 head office and market unit employees, we also produce a custom-designed PDF version in seven languages – English, French, German, Italian, Norwegian, Spanish and Swedish – that is printed and distributed across to their factory employees.
The new Our Way has improved cross-team communication and collaboration. It helps Nomad Foods’ dispersed workforce to stay informed, involved and up to date with what’s going on around the business.
By utilising digital and print, it creates a united Nomad Foods narrative for local communications, brands and core projects. It also sets the groundwork for the new digital platform in terms of technical requirements needed and behavioural changes in how employees consume content.
Statistics show that employees with access to the Our Way SharePoint comms site are accessing the site at least one time per week – and that number increases depending on how many articles are published in a week. In the most recent 90-day period, Our Way reported 10,604 site visits.
Our Way won the Institute of Internal Communication’s IoIC Awards 2020 for ‘Best design (digital)’.
