The beginning of 2020 saw a lot of change at OVO Energy when it welcomed thousands of new faces to the group with the acquisition of SSE Energy.
The communications challenge was to bring OVO’s values to life for all colleagues working across the group as part of an ongoing campaign.
To make matters harder, the campaign needed to be run during the Covid-19 lockdown, so OVO required a solution that could be run remotely over digital channels and that was impactful, emotive and memorable.
OVO Energy chose Sequel to work with them to launch the campaign with a dynamic, inspirational animation. The film needed to reflect the Group branding throughout and share the story of how the organisations values have shaped its mission of a zero-carbon future.
Following development of three distinct creative concepts, the chosen approach used a continuous flow animation style with dynamic music to take the audience on a journey.
The Sequel team worked with OVO to script the films narrative, built as clear and simple on screen captions to suit OVO’s diverse audience and maximise accessibility, and collaborated closely to ensure the video was fully on brand.
Following initial launch at a leader’s conference, the film was rolled out across the group at virtual townhall meetings as well as shared via the intranet. Subsequent values-linked communications have been cascaded through the business to embed the values as part of the ongoing campaign.
The animation was premiered at a virtual leadership event attended by 53% of the leadership team, which is a great attendance rate. When we premiered the video at a virtual leadership event, one director said it brought a tear to her eye.
Feedback suggests that OVO’s people love the video. The animation has been played over 1,000 times on the OVO intranet in the first week of launch. With an average of roughly 2,000 employees attending the live virtual Town Hall meetings, and with the video being shown to field engineers and agents at a later stage (stats show that around 4,000 people have watched it back), the team estimates that the animation has been viewed by most of the group’s 7,000-plus employees. The client continues to promote the video and it will continue to be used in the months to come.