Privacy Policy

Purposes of this policy

Sequel Group (“we”) are committed to protecting and respecting your privacy.

This General Privacy Policy aims to give you information on how Sequel Group collects and processes personal data:

For the Data Protection Act 1998 until 24 May 2018 and thereafter the General Data Protection Regulation (Regulation (EU) 2016/679, the “GDPR”) as amended, supplemented, or replaced from time to time (“Data Protection Law”), the data controller is Sequel Group Limited, a company incorporated in England and Wales with registered number  and registered address at 79 Essex Road, London N1 2SF, United Kingdom.

Any information that we collect is subject to our Privacy Policy in effect at the time that information is collected.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.

1. Information we collect from you

We will collect and process the following data about you:

Information you give us.

This is information about you that you give us by filling in forms on our website (“our site”) or by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you send us an email, call us, become one of our customers, register on our website or otherwise to receive any information or communications. Also, when you request information from us, register to attend one of our events, attend one of our events, use or interact with one of our social media channels such as Facebook, Twitter, LinkedIn, Instagram, YouTube etc, apply for a job with us, or become a client, supplier, or partner. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information.

If you apply for a job with us, then it will include all personal information that you provide in your CV and/or application. If you provide any information about any other individuals such as colleagues or next of kin, you warrant to us that you are entitled to provide that information to us and to authorise us to process it on the same basis as we will process the rest of the data you provide about yourself.

Information we collect about you.

Each time you visit our site we will automatically collect the following information:

Information we receive from other sources.

This is information we receive about you from sources other than directly from yourself, which may include social media such as LinkedIn, Facebook, Twitter, and Instagram.

2. Cookies

Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and allows us to improve our site. For detailed information on the cookies we use and what we use them for see our Cookies Policy.

3. How we use the information

We use information held about you in the following ways:

Where you are asked to provide information necessary for us to pursue our legitimate business activity (e.g, contact, delivery, payment information) or fulfil your request, you should provide that information. If not, we may not be able to perform your contract or fulfil your request.

We use the information we collect about you:

Promotional offers from us

We may use the information about you to form a view on what we think you may want or need, or what may be of interest to you. This is how we make informed decisions about which of our services and offers may be relevant for our audience and customers.

You will receive marketing communications from us if you have requested information from us or purchased services from us or if you provided us with your details when you entered a competition, registered for an event or promotion or when you complete a form on our website to download some of our content and, in each case, you have not opted out of receiving that marketing.

Opting out

You can opt out of receiving marketing information from us at any point via the ‘unsubscribe instantly’ button on our email marketing templates or ask us to stop sending you marketing information at any time by contacting us at

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of when you purchased services from us or when you have provided us with further information in connection with the use of our services, such as when you submit a request to download content from our website, or enter into a live chat on our website.

4. Disclosure of your information

We will not disclose your information to any third party except as described in this policy or unless you give us consent.

We may disclose your personal information to third parties in the following circumstances:

5. Legal basis of processing

Data Protection Law requires us to meet at least one “legal ground” for processing, currently set out in Article 6 of the General Data Protection Regulation. The grounds applicable to the personal data to which this notice relates are:

6. Special categories of personal data

You may provide us with any special categories of personal data: for example, information on racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, physical or mental health, sex life or sexual orientation or genetic or biometric data, or personal data relating to criminal convictions and offences. You must expressly consent (and you hereby do) to us processing that personal data for the purposes described in section 3. If you do not want us to process any such categories of personal data, please do not provide it to us.

7. Where we store your personal data

All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential, and for all use made of your account with such password. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. We will do our best to protect your personal data, but we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Other personal information is also collected and added to a secure customer relationship management (CRM) system which is regularly updated to only include relevant information.

8. Length of data storage

Our policy is to ensure that personal data is only stored for as long as is necessary for the purposes set out at section 3 above. This may vary according to the type of information and the specific applicable purpose(s). We will retain data only for so long as is necessary for the purposes for which we hold it – if you would like to know what that means in respect of your personal data, please contact us (see section 8.2 below). In determining how long we retain your information we take into consideration our legal obligations, good industry practice, the guidance of relevant UK authorities such as HM Revenue & Customs (HMRC), the Chartered Institute of Personnel and Development (CIPD), and tax, accounting, health and safety, and employment rules.

9. Your legal rights

Under certain circumstance, you have the right under data protection laws in relation to your personal data:

If you would like exercise one of your rights listed above, please send an email to:

Please use the email template below to confirm the right you wish to exercise together with details of the data in respect of which you are exercising such right.

The EU data protection legislation also contains a right for you not to be subject to a decision made solely on automated processing, which includes profiling. As mentioned above, no decisions are made by us in relation to our use of your data which are based on automated processing without human intervention.

Please note, where we process your information for statistical purposes, some of the rights described above may not be available to you. Please contact us for further information on which of the above rights will not apply to our processing of personal data for statistical purposes.

You have the right, at any time, to make a complaint to the Information Commissioner’s Office (ICO), the supervisory authority for data protection issues in the UK (phone: 0303 123 1113 or at However, we would appreciate the chance to deal with your concerns before you approach the ICO, so please feel free to contact us in the first instance using the contact details provided below.

What we may need from you

Where you wish to exercise one of the rights listed above, we may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is disclosed to the correct person. We may also contact you to ask you for further information to speed up our response.

Where we cannot be certain whether the information requested by you relates exclusively to you, our disclosure of such information to you may pose a privacy risk to a third party (for example, where a cookie is associated with a device used by more than one person). We will assess each request to exercise any of the rights listed above individually on its merits and disclose the requested information where we are satisfied that there is no privacy risk to any third party.

10. Other websites

Our site may, from time to time, contain links to and from the websites of our partner networks or other external organisations. Please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

11. Changes to our privacy notice

Any changes we make to our privacy notice in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy notice.

Any questions?

If you want to ask us any questions, please get in touch via email:, or by post to: Data Protection, Sequel Group, 79 Essex Road, London, N1 2SF, United Kingdom.