As communicators, we all know that measurement is important.
There’s a wealth of learned resource around the principle.
But for many of us, living in the real world and often with limited budget or resource, getting hold of the right data and using it in the right way is still easier said than done.
Just how do we measure our work to demonstrate we are making a difference?
Using data to make measurement meaningful – Amey plc’s measurement case study
Data, measurement and insight will be on the agenda when Rachel Tolhurst joins us for the next Sequel Presents: A Coffee With session on 8 April at 11am.
Rachel, currently Head of Internal Communications at Amey plc, has worked in communication and engagement across financial and infrastructure services organisations for 25 years.
She’ll share some of the methods she uses to measure the effectiveness of communication at Amey – a B2B infrastructure services company with 14,000 employees –- in what will be a practical, rather than theoretical, discussion around the ever-popular topic of measurement.
‘I’m passionate about the value of data in helping us as communicators to drive insight and action,’ says Rachel, who will be in conversation with Sequel director (and former chairman of the IoIC) Nick Andrews.
Join us for our next Sequel Presents: A Coffee With on 8 April at 11am for insight into what – practically – we can do to measure our performance.