Sequel builds ‘get fit’ app for Carphone Warehouse

Carphone Warehouse, in association with the Dallaglio Foundation Rugby for Change programme has launched an exclusive free ‘guide to fitness apps’ which was compiled, designed and developed by Sequel Group.

The free App can be viewed on all platforms and is introduced by former England Rugby Captain and television presenter, Lawrence Dallaglio. It features Carphone’s favourite free fitness apps, chosen by employees and rated by an expert panel which included Team GB Olympian, Abi Oyepitan and fitness coaches from the Rugby for Change programme as well as a guide to fitness App-cessories and health tips.

Carphone warehouse app

Kesah Trowell, Head of CSR at Carphone Warehouse said, “We wanted to debunk claims that technology encourages a sedentary lifestyle by demonstrating how it can be used to aid fitness. We’re delighted with this new app which guides you through fifteen free fitness apps, while raising awareness of the fantastic new Dallaglio Foundation Rugby for Change programme”.

The App was commissioned to mark ‘Game Changing Day’, a national event aimed at demonstrating how technology can people to achieve their fitness goals. The day was also used to encourage employees to become involved in team sports, both to help them focus on their health and as a way to raise funds for the Rugby for Change programme.

The programme uses the power of rugby and sport to inspire young people and give them the opportunities to make a positive mark on the world.

To download the app go to: http://www.makinglivesfitter.com/desktop.html

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