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14 October 2020

Tackling transformation: how communicators can meet the challenge of change


It’s been a year like no other with businesses across the world adapting to a new economic landscape and the way we work.

Some companies have, sadly, gone under while others have used Covid-19 and its myriad of attendant challenges as an opportunity to transform their business model.

But just how difficult is it to transform any business – and what role do communicators have to play in supporting their executives to drive change at all levels of the organisation?

Our latest Sequel Presents: A Coffee With features Sequel’s director Nick Andrews and Kate Goodman, whose most recent project was communicating a multi million pound transformation programme at Dignity, one of the largest providers of funeral services in the UK.

Kate Goodman – Transformation Internal Communications Manager at Dignity

Dignity has a rich heritage – its oldest funeral home has been in operation since 1812 and the company has served communities across the country for generations – but faced with an increasingly competitive landscape the business realised it had to adapt to survive and prosper.

Kate will talk about the task of communicating a variety of radical changes to the business, how IC was put at the heart of Dignity’s ambitious transformation programme and how the lessons she learned can be applied to any organisation faced with the challenge of change, never more pertinent than now.

It’s a must listen session for any communicator who has change as an integral part of their comms strategy.

Nick Andrews – Business Development Director at Sequel Group

Check out our previous session on Safeguarding line manager wellbeing: the role of internal communicators with Mairi Doyle, Director of Internal Communication and Wellbeing at Bupa here.

Tune in on Thursday 5 November at 11-11.30am and join the conversation. To register – the session is free and features no PowerPoint slides – click here. You’ll receive a link to the webinar the day before the event.

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