resources. sequel talks.

17 December 2014

The Winter 2014 issue of AQ magazine is now available!

Click to see the latest issue of AQ

AQ magazine is our quarterly award-winning digital magazine about internal communications and a part of the Association for Strategic Practitioners in Internal Communications (Aspic) networking group.


What’s in our latest issue

surveyresultAnd the survey said…

There’s a surprising lack of data available in our industry allowing us to compare the work of our organisation with others, so we ran an online survey to build a picture of internal comms in 2014 and what we can expect to see next year. With 39 per cent of respondents saying that they don’t have a clearly articulated comms plan and 15 per cent looking to use video in 2015 the findings were insightful and varied.

The Christmas corporate message

It’s that time of the year again – when the corporate bigwigs send messages of thanks to their colleagues for their efforts during the past year. It’s a laudable idea and sometimes the Chief Executive’s Christmas letter is appreciated. And sometimes it is not… sending a corporate missive during the festive season can be a communication minefield, as our tongue-in-cheek spoof demonstrates…


The evolving internal communicator

We’ve put together our thoughts from Sequel Group, along with commentary from Justine Stevenson, Communications Manager for Global Business Services for SAB Miller, about the changing role of the internal communicator.

60 seconds with… Charles Willy from World Gold Council

Charles works in corporate communications for this small and unique company that is the market development organisation for the world gold industry. We spoke to him about the challenges he faces communicating with a small but global audience.

Best of the blogs and Things we like

Our regular features look at some of our favourite (and often silly!) recent blogs and videos.

For more information on AQ and Aspic please email