resources. sequel presents.

26 August 2013

Aspic Breakfast Seminar: Trust me, I’m a Communicator

Join us on 27th September, 9-11am for our next Aspic breakfast seminar – ‘the trusted advisor: from messenger to influencer’. To book your place please click here.

The role of the internal communicator has progressed from that of a simple messenger, peddling the company line in the monthly news channel, to a person with real influence. However, there are still those corporates who do not involve their communicators as they should.

We will hear from two well-established internal communication professionals and discuss the journey from messenger to influencer – what challenges do comms pros face and what are the best ways to deal with them? How can you build yourself to be a trusted advisor within your organisation?

And we’ll take a peek into the future; what personal traits does an internal communicator need to really add value to their company in the future?

Please note: The event is limited to corporate employees only.

Our speakers

Kate Jones, E.ON Group

Kate Jones smallerKate Jones is a Fellow of the Institute of Internal Communication and has worked in employee engagement for more than 15 years, in both agency and in house roles. She is currently Engagement and Change Manager for E.ON UK.

She started her career as a journalist and editor with corporate publisher Trident Communications and moved in house to lead the internal communications team at Tarmac in 2004. In 2008 Kate joined E.ON UK, one of the ‘big six’ energy suppliers, as part of the internal communications and engagement management team.  As a Business Partner she has supported the Commercial business, global units operating in the UK, and all functions involved with the ‘People & Culture’ pillar of E.ON’s business strategy. She’s also run the Channels and Engagement teams and more recently led the engagement around E.ON’s new UK-wide strategy.

Kate holds an Advanced Diploma in Internal Communications and her team has won many awards for campaigns and channels, as well as the IoIC’s In-House Team of the Year.


Sarah Lazenby, VMA Group


Sarah joined VMA Group in January 2012 and has spent more than 20 years working in senior communication roles across a wide range of industry sectors in the UK and internationally.

Her experience includes operational change and crisis communications, employee engagement, and coaching and mentoring. Sarah’s former roles include Head of Internal Communication at AXA UK, Head of Internal and Civil Service Communication at the Cabinet Office and Director of Internal Communication at Royal Mail.

Her broad experiences in the Internal Communications industry means she is ideally placed to give great insights into this topic.


£20 which includes seminar notes, plus tea, coffee and pastries.

About Aspic

Aspic is the Association for Strategic Practitioners in Internal Communications and home to AQ magazine. It was formed more than 20 years ago as a way for communication professionals to network and share ideas.

It’s now home to more than 1000 members from across the globe who debate key industry topics onLinkedIn and meet quarterly for breakfast seminars, with guest speakers sharing their expertise on hot topics.