resources.

12 October 2011

Yes, social media is a valuable platform for internal communicators – Report


We like it because… there seems to be some data around the theory here

A new study says that social media has become a valuable platform for customer service, market research and internal communication.

The study – called Campaigns to Capabilities: Social Media and Marketing 2011 – takes an in-depth look at the role social media plays inside of companies.

Facebook, Twitter and YouTube are the most popular platforms used, at 94%, 77% and 42% respectively.

To measure usage, over 90% said they look at engagement and participation, such as followers and re-tweets. Companies also study trending topics and blog mentions.

96% of those polled in the survey said they would be raising their investments in creating customized content for social media. 57% are actively hiring new creative and editorial talent, while community managers are also highly sought.

Article sourced fromhttp://www.marketingpilgrim.com/2011/10/new-study-shows-companies-are-getting-serious-about-social-media.html