Email: extracting value from the champion of channels
Despite the many different communication tools we have, email remains the #1 most used internal communication channel in the workplace
Anastasia SichkarenkoMarch 24, 2025
AI jargon buster: making sense of AI language
AI is transforming the way we work, communicate, and make decisions. But let’s be honest, some of the language around AI can feel complicated, full of jargon that makes it sound more mysterious than it really is. The good news? You don’t need to be a data scientist to understand AI.
Anastasia SichkarenkoFebruary 4, 2025
Why persuasive internal communications needs irrational thinking
What if the key to truly persuasive internal communication lies not in logic, but in the unconscious mental shortcuts your employees make every day? Becky Leonard, Sequel’s Insight and Content Manager, explains why organisations need to start thinking more irrationally.
Anastasia SichkarenkoSeptember 9, 2024
Reinforcing the value of line manager communications
Our Sequel Insight team was intrigued to read the new 2023 IC Index report, particularly as its findings reflected many of our own experiences from recent client work.
Anastasia SichkarenkoJuly 23, 2024
How to make your intranet more useful, relevant and trusted
“Pointless. Out-of-date. Confusing”. In our channel audit and measurement work with clients, we frequently hear these words used by people to describe their intranet.
Anastasia SichkarenkoJuly 23, 2024
5 ways to help leaders communicate change
In the dark. Nervous. Gossiping. Ever worked in an organisation where change is afoot and employees are feeling and acting like this? Internal communication’s support for leaders to better communicate change is the first step to avoiding this. Whether your organisation is going through a restructure, embarking on a cost-cutting programme, working out how to implement AI, or still trying to maximise engagement with hybrid working, change is almost constant in business. Here are Sequel’s top 5 ways for IC to better help leaders:
Anastasia SichkarenkoJuly 23, 2024
Why storytelling is a key differentiator to an organisation’s engagement success
Storytelling is by far the most underrated skill when it comes to business, writes Sequel MD Suzanne Peck.
Anastasia SichkarenkoJuly 23, 2024
The Modern Workplace: digital innovation doesn’t equal tech savvy employees
During one of the fastest revolutions in communication history during and after the pandemic, communicators face a vital question: how do we optimise this digital innovation opportunity and ensure employees aren’t left behind?
Anastasia SichkarenkoJuly 23, 2024
AI: the one tool to rule them all?
As the debate around AI continues, Sequel’s Head of Insight Paul Jones asks how can communicators and organisations avoid AI’s pitfalls, while making the most of its benefits?
Anastasia SichkarenkoJuly 23, 2024
How to… get the best out of AI and navigate the AI revolution
AI is reshaping the communications industry, paving the way for better quality, more accessible human communications by reducing monotonous tasks and expanding creative potential.
Anastasia SichkarenkoJuly 23, 2024
