Motivating people action through engaging technology
How can you engage employees with strategically important campaigns that goes beyond sharing information to motivating them to take visible and impactful action?
It was a question we were asked to find a solution to, and that lead to us creating a ‘social wall’ as an adaptable digital platform that’s proving a valuable tool for internal campaigns.
It’s bringing a bit of everyday social media seamlessly into the workspace. Similar to an Instagram or Pinterest feed, its where employees can easily share their stories, videos, pledges, praise and opinions in real-time around important business themes or campaigns.
And once you have a ‘wall’ – as a standalone or integrated into your SharePoint – you can use it for different campaigns or events going forward.
Connectivity in action
Clients who have seen impact and measurable results include energy supplier OVO. We created the wall as an engagement device to unite and integrate employees after OVO’s acquisition of SSE Energy. Employees were encouraged to post photos and videos on the theme of their environmental activities.
Bridgestone EMEA has also used the digital wall over the past three years to energise employees to make team and individual pledges related to its E8 sustainability commitment.
Our team created a Wall of Pledges that allowed employees to load photos, videos and written pledges connected to the E8. This empowered them to make a real difference to the business with demonstrable, yet small, incremental improvements.
On launch day we also provided pop-up photo booths where teams and individuals in hard-to-reach manufacturing plants across EMEA could take photos in front of a campaign-branded backdrop, easily loading them to the wall via camera-equipped tablets.
Demonstrating impact
The impact for Bridgestone was particularly significant. More than 2,000 ACTIVE8 pledges were submitted from different divisions. A survey after the campaign found that awareness of the E8 initiative in manufacturing rose from 70% to 93%. Colleague appreciation of the link between the E8 and their duties increased from 66% to 77%, and the percentage of people believing that their own mindset and behaviours had changed due to the campaign rose from 46% to 61%.
Measurement during the OVO campaign also showed that, within five days, more than 20% of OVO employees had registered to access the walls with 59% of these coming from the client’s main target group of employees from newly acquired SSE Energy.
How can a social wall elevate your next campaign or event? Contact hello@sequelgroup.co.uk for a quick chat. You can also see our case study on Bridgestone here Bridgestone EMIA: Wall of Pledges – Sequel Group
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