Midland Heart: Data supports internal communications strategy direction

Midland Heart is a housing organisation that owns and manages 33,000 homes in the Midlands. As a busy and broad business, they wanted to bring their employees together through communication. But first they needed to understand what information employees needed and how they would like to receive it in future.

Combining survey data with feedback from focus groups – held at the Midland Heart HQ with representatives from acrossthe business – we explored employees’ attitudes to, and opinions with, communication.

Our research identified five core areas that would bring the most value to their employee experience – from making thecascade process more consistent, to targeting and personalising communications. From this we reviewed each channel,advising how each could play a part in improving the overall communication mix.