• About Us
    • Meet our team
    • Partners
  • What we do
    • Employee engagement
    • Insight, strategy & measurement
    • Content creation
    • Digital workplace
    • Change & transformation
    • Communications solutions
      What we do
      Employee engagement
      Insight, strategy & measurement
      Content creation
      Digital workplace
      Change & transformation
      Communications solutions
      OUR SOLUTIONS
      DASH web app logo
      JUICE app logo
  • Resources
    • Insights
    • How to guides
    • Case studies
    • mICdrop podcast
    • Trends
linked-in-icon
youtube-icon
instagram-icon
subsrcibe-icon
Get in touch
CASE STUDY

Midland Heart: Data supports internal communications strategy direction

Our research identified five core areas that would bring the most value to their employee experience   – from making the cascade process more consistent, to targeting and personalising communications.  
The challenge
Our solution
The impact
The challenge

Midland Heart is a housing organisation that owns and manages 33,000 homes in the Midlands. As a busy and broad business, they wanted to bring their employees together through communication. But first they needed to understand what information employees needed and how they would like to receive it in future.

Our solution

Combining survey data with feedback from focus groups – held at the Midland Heart HQ with representatives from acrossthe business – we explored employees’ attitudes to, and opinions with, communication.

The impact

Our research identified five core areas that would bring the most value to their employee experience – from making thecascade process more consistent, to targeting and personalising communications. From this we reviewed each channel,advising how each could play a part in improving the overall communication mix.

Previous Project
Next Project
Want to know the latest IC industry news, info and trends? Subscribe to our regular newsletter
 

    Sequel Group Ltd
    9 Appold Street
    London
    EC2A 2AP
    What we do
    • Employee engagement
    • Insight, strategy & measurement
    • Content creation
    • Digital workplace
    • Change & transformation
    • Communications solutions
    About us
    Resources
    Legal
    Sequel Group Ltd
    9 Appold Street
    London
    EC2A 2AP

    Do you want to increase 
employee engagement?

    hello@sequelgroup.co.uk
    Tel: +44(0)20 7354 5577
    linked-in-icon
    youtube-icon
    instagram-icon
    subsrcibe-icon

    © Sequel Group Ltd 2024