Check back for more chapters throughout the year.
Engaging a six-generation workforce
For the first time in history, workspaces are spanning six generations. More octagenarians are choosing to carry on working alongside teenagers coming in for their first taste of work, but this workforce shift brings fresh challenges for effective engagement and comms strategy.
Time to get personal
When you think of personalisation and targeting, do you think of huge mounds of data input, algorithms that seem to know you better than you know yourself, and tailored digital platforms?
What’s that sound?
If your CEO asked you how your colleagues across the organisation are feeling right now about communication, a change programme, or any other crucial business topic, would you be able to answer confidently? Would you have the evidence to back up your conversation, or would you be relying on a hunch? If it’s the latter, take a moment to stop and listen to what’s around you.
