CASE STUDY
Nationwide: Multi-purpose event app saves firm time and money
The app proved a boon for Nationwide’s digital employee experience and been used for several other events.
As one of its internal communication tools, Nationwide wanted a flexible, multi-user, multi-event app for employee engagement that could be used repeatedly, saving money, time and effort by organisers and users.
Based on Sequel’s app framework, we delivered an events app that’s easy for the client to manage, meets security standards, is simple to download, use and (importantly) re-use, time and again.
Nationwide first used Sequel’s events app for employees for its annual award ceremony, to seed information in the four-week lead-up, to build excitement, and for the big day. The app’s social functions engaged people, with employees uploading photos of what they were going to be wearing, chatting about the event and engaging in polls.
The event was filmed and uploaded live so that invitees unable to attend could watch it on their device.
The app proved a boon for Nationwide’s digital employee experience and been used for several other events.
The multi-purpose app was highly valuable in increasing employee engagement and creating a buzz before, during and after the event. 361 users came into the app a total of 4,605 times, visiting at least 12 times during the four-week period of the event.
