Effective date: June 2025
At Sequel, we are committed to protecting your privacy and handling any personal information responsibly. This Privacy Policy explains how we collect, use and safeguard your data when you visit our website Leading employee engagement specialists – Sequel Group

1. Who We Are
   Sequel Group is an internal communications and employee engagement agency specialist. Our registered business address is:
   79 Essex Road, London N1 2SF, United Kingdom
   If you have any questions about this policy or how we use your data, you can contact us at:
   Email: hello@sequelgroup.co.uk
2. What Information We Collect
   We may collect and process the following types of personal data:
   • Contact details (name, email address, phone number) when you fill out a contact form or email us directly
   • Technical data including your IP address, browser type, time zone settings and device type via analytics tools
   • Usage data such as the pages you visit, how long you stay and what links you click
   • Cookies and tracking technologies, which help us improve the website experience (see Cookie Policy)

   We do not knowingly collect data from children under the age of 16.

3. How We Use Your Information
   We use your personal data to:
   • Respond to enquiries and provide information about our services
   • Improve our website experience and understand user behaviour through analytics
   • Ensure the security and technical functionality of the site
     Comply with legal or regulatory obligations
   • We do not sell, rent or trade your personal data to third parties.
4. Legal Basis for Processing
   Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases:
   • Consent – where you have given clear consent for us to process your data (e.g., newsletter sign-up, requesting how to guides)
   • Legitimate interests – for example, improving our services or communicating with you in the context of a business relationship
   • Legal obligation – to comply with applicable laws and regulations
5. How We Share Your Data We may share your information with trusted third-party service providers who help us operate our website or deliver services—such as website hosting, analytics providers (e.g., Google Analytics), or email platforms. These providers only access data necessary to perform their tasks and are required to keep it secure and confidential.

   We will never share your data outside the UK or European Economic Area unless we are confident that appropriate safeguards are in place.

6. Data Security
   We take appropriate security measures to protect your personal data from loss, misuse or unauthorised access. These include secure servers, encryption, and regular security reviews.
   However, no method of transmission over the internet is completely secure. You share your data at your own risk.
7. How Long We Keep Your Data
   We retain personal data only for as long as necessary to fulfil the purpose it was collected for, or to meet legal, regulatory or operational requirements.

   If you request that we delete your personal information, we will do so unless there’s a lawful reason to retain it.

8. Your Rights
   Under UK data protection law, you have the right to:
   • Access the personal data we hold about you
   • Request correction of inaccurate data
   • Request deletion of your data
   • Object to or restrict certain processing
   • Withdraw consent where processing is based on consent
   • Lodge a complaint with the Information Commissioner’s Office (ICO) via www.ico.org.uk

   To exercise any of your rights, please contact us at  Leading employee engagement specialists – hello@sequelgroup.co.uk Sequel Group