CASE STUDY
PZ Cussons: Leaders’ videos boost employee engagement with brands
PZ Cussons sells hygiene, baby and beauty products in markets around the world. In the UK, big-name brands include Carex, Imperial Leather, Original Source, Sanctuary Spa and St. Tropez.
We are working with the company to deliver corporate film and social content as part of a package of effective internal communications. They include a popular series of corporate videos for colleagues featuring leaders in conversation about the business’s successes and outlook.
PZ Cussons is working through a transformation to drive positive change across the group.
The client wanted to connect leaders with colleagues in an authentic way to share their passion and commitment to the business. A corporate film series was agreed on as the best approach to telling their story and to reinforce the impact of leadership on employee engagement.
To support the need for dynamic employee communication content, we worked with the client to develop a series of short ‘in conversation’ films hosted by the head of Communications. The films are delivered on Workplace and available to employees working in all markets. Clips from key people are used on LinkedIn and other social channels.
We planned for a mix of filming on location in the London and Manchester offices and filmed as many interviews as possible each day to be cost effective. We also captured two-person Zoom conversations for contributors based overseas or unable to make location filming.
The films share individuals’ stories – experiences, successes and achievements, business plans and priorities on a range of topics, from the PZ Cussons Board and Executive Leadership Team to HR, Talent, R&D, Marketing and IT, with contributors based in the UK, ANZ, Africa, US and Asia.
Video had been an underused channel for employee engagement and this film series gave PZ Cussons colleagues an opportunity to see, connect with and understand leaders from across the business for the first time.
