White & Case: building engagement through responsive digital magazine

As well as building on the strengths of the previous magazine, there were technology challenges in the re-launch. The re-launched, fully responsive online magazine uses extensive multimedia and animation and works alongside the intranet channel to give colleagues a deeper understanding of the stories and people behind the news. The magazine was also built to be better integrated behind the Firm’s firewall while maintaining the freedom of bespoke, interactive content and design. The magazine can be accessed via single sign-on and allows readers to tailor and select the stories they see based on their preferences.

The issue after the relaunch attracted around 4,000 unique page views (up substantially from the previous issue) and attracted more than 1,200 unique users. From this and previous data we found that an incredible 97.5% of global employees regularly read the content on the site.

Our most recent reader survey reported:

• 74.3% of respondents read every issue
• 94.2% rated the design “Excellent” or “Very Good”, with the rest saying it was “Good”
• 80% thought the navigation was “Excellent” or “Very Good”.