Using insight from our clients and the industry, the guide explains how, used properly, generative AI can pave the way to better quality, more tailored communications, while helping us to focus on the value add.

A threat, yes, but only if we insist on sticking to the old ways of working. In fact, if we embrace that threat, AI could take our communications and employee engagement to the next level.

Our report covers the main uses of generative AI in internal communications, including content creation, personalisation, helping improve measurement.

We point to a recent report from Unily, which claims that AI and digital transformation can solve some of our biggest internal communications challenges.

The Sequel report also looks at the very real challenges to adoption and some of the pitfalls to avoid, including confidentiality and security concerns, trust, the grey area of copyright and intellectual property, and worries about governance, bias and misinformation.

We look at examples of AI ‘fails’ such as Amazon’s AI recruitment tool that was later shown to have bias against women.

The report includes a handy matrix of AI use scenarios you can use for your business, but here are some tips to get you started when it comes to the adoption of AI:

1. Define your goals and objectives. What do you hope to achieve by using AI? What are the problems it can solve?
2. Do your research. Learn as much as you can. There are many AI tools and programs on the market, so it’s essential to find those that are right for your needs. Play, test, make, break, learn
3. Create a plan. Once you’ve selected tools and solution, develop a plan for implementing it into your existing workflow
4. Have clear guidelines about its use within internal comms and the business, the advantages and the potential risks, for example being clear that you will never use artificial images or videos of your people or leaders
5. Be ready to change. AI can be disruptive, so be prepared to change how you work and potentially your processes to get the best out of it
6. Stay flexible. Things are changing rapidly in AI, so remain flexible and adaptable to keep up with the latest changes and developments that work best for you

Contact us on hello@sequelgroup.co.uk  to find out how we can help you prepare for the adoption of AI and with your other internal communications and employee engagement challenges.