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CASE STUDY

Dignity: Line manager communications training improves employee engagement

The goal was to help people managers understand and embody better internal communications, helping them see that communication is a crucial part of their role, the value of engagement, and to give them practical guidance, tools and resources for more effective two-way conversations with their teams.

200

line managers trained

35

sessions delivered over two months

4.5
Survey respondents gave the training an excellence score of 4.5 out of 5
The challenge
Our solution
The impact
The challenge

Dignity is one of the UK’s most trusted providers of funeral services and prepaid funeral plans. With around 4,300 employees, it serves more than 800 local communities in the UK.

As part of its business growth and development strategy, Dignity identified line managers as a vital employee engagement link when it comes to engaging dispersed and diverse audiences, especially at a time of change.

The goal was to help people managers understand and embody better internal communications, helping them see that communication is a crucial part of their role, the value of engagement, and to give them practical guidance, tools and resources for more effective two-way conversations with their teams.

Our solution

Working closely with the Dignity HR and L&D teams, we created a workshop plan that made a clear case for effective internal comms and engagement. We developed practical and scalable sessions to reflect business objectives.  We ran a pre-session survey to add relevance and insight into the line manager training.

We:

  • Ran 35 interactive focus groups and tailored training sessions of 90-minutes each
  • Featured a range of formats and exercises to embrace different learning styles
  • Produced an interactive PDF workbook, published on Dignity’s Learning Management System.
The impact
  • Trained more than 200 line managers
  • Delivered 35 sessions over two months
  • Survey respondents gave the training an excellence score of 4.5 out of 5.

“The training was delivered really well, and it made me realise how much I need to think about how I’m communicating with my team, not just sending emails all the time.”

“The session gave a good insight into different methods and techniques we can use to engage with our people.”

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    Sequel Group Ltd
    9 Appold Street
    London
    EC2A 2AP
    What we do
    • Internal communications agency
    • Employee engagement content
    • Data-led communication solutions
    • Employee engagement measurement
    • Digital transformation agency
    • Digital workplace services and consulting
    • Intranet solutions
    • Line manager communications training
    About us
    Resources
    Sequel Group Ltd
    9 Appold Street
    London
    EC2A 2AP

    Do you want to increase 
employee engagement?

    hello@sequelgroup.co.uk
    Tel: +44(0)20 7354 5577
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