CASE STUDY
Heineken: Mobile intranet app refreshes the digital employee experience
Around two-thirds of the workforce have downloaded the app
Heineken Ireland is one of Ireland’s leading beer and cider companies, employing around 650 people across the country. In terms of internal communication, office workers had easy access to the intranet every day, but factory workers and salespeople rarely had the chance to view intranet content. This comparative lack of access made it difficult to find colleagues’ contact details, find out about job vacancies and request their staff allocation of beer. Keeping up to date on company news and developments was also problematic and they risked missing out on offers and opportunities.
We developed a solution to refresh the company’s internal communication tools and employee engagement. HEILIGHTS is a mobile intranet app that takes content directly from the corporate intranet and puts it into the pockets of Heineken Ireland employees giving all employees easy access to intranet content 24/7, wherever they are.
The mobile intranet app has a simple, appealing design and key features that make it interesting (news categorisation and share price), helpful (latest job vacancies and beer orders), and practical (the phonebook’s smart search function means ultra-quick searching without typing the full name). It also has the important beer ordering system.
HEILIGHTS has been really well received by employees. Around two-thirds of the workforce have downloaded the app, with the company phonebook feature proving particularly popular.
