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CASE STUDY

PZ Cussons: Leaders’ videos boost employee engagement with brands

PZ Cussons sells hygiene, baby and beauty products in markets around the world. In the UK, big-name brands include Carex, Imperial Leather, Original Source, Sanctuary Spa and St. Tropez.

We are working with the company to deliver corporate film and social content as part of a package of effective internal communications. They include a popular series of corporate videos for colleagues featuring leaders in conversation about the business’s successes and outlook.

The challenge
Our solution
The impact
The challenge

PZ Cussons is working through a transformation to drive positive change across the group.

The client wanted to connect leaders with colleagues in an authentic way to share their passion and commitment to the business. A corporate film series was agreed on as the best approach to telling their story and to reinforce the impact of leadership on employee engagement.

Our solution

To support the need for dynamic employee communication content, we worked with the client to develop a series of short ‘in conversation’ films hosted by the head of Communications. The films are delivered on Workplace and available to employees working in all markets. Clips from key people are used on LinkedIn and other social channels.

We planned for a mix of filming on location in the London and Manchester offices and filmed as many interviews as possible each day to be cost effective. We also captured two-person Zoom conversations for contributors based overseas or unable to make location filming.

The films share individuals’ stories – experiences, successes and achievements, business plans and priorities on a range of topics, from the PZ Cussons Board and Executive Leadership Team to HR, Talent, R&D, Marketing and IT, with contributors based in the UK, ANZ, Africa, US and Asia.

The impact

Video had been an underused channel for employee engagement and this film series gave PZ Cussons colleagues an opportunity to see, connect with and understand leaders from across the business for the first time.

CLIENT TESTIMONIALS

“We have found the Sequel interview series to be a real conversation starter in our business and it has helped us to keep the energy up during the challenges of the pandemic. We all love hearing about other people we are working with and through this informal series, we have communicated some important key messages to our people during a time of external and internal change. The Sequel team has been super-responsive and expert in executing this – many thanks.”

Head of Communications
PROJECT GALLERY
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    Sequel Group Ltd
    9 Appold Street
    London
    EC2A 2AP
    What we do
    • Internal communications agency
    • Employee engagement content
    • Data-led communication solutions
    • Employee engagement measurement
    • Digital transformation agency
    • Digital workplace services and consulting
    • Intranet solutions
    • Line manager communications training
    About us
    Resources
    Sequel Group Ltd
    9 Appold Street
    London
    EC2A 2AP

    Do you want to increase 
employee engagement?

    hello@sequelgroup.co.uk
    Tel: +44(0)20 7354 5577
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