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CASE STUDY

Strategy plan kick-off sets out the year ahead

75%

found the event exciting and engaging

80%

said the event helped them understand the business goals for the year

95%

extremely satisfied that the event was smoothly and professionally run

The challenge
Our solution
The impact
The challenge

The Bridgestone EMIA executive team set out strategy and plans for the year ahead with an annual, virtual kick-off event for all employees.

This year, the event was focused on Bridgestone’s readiness to combat the economic pressures impacting much of the region’s geography and to reassure diverse employees that the organisation was well placed to move ahead, despite headwinds. 

Our solution

With the internal team we crafted a name, look and feel – Future Ready – supported by a suite of campaign and promotional assets. 

Three key themes anchored the event with set piece sections brought to life through a package of films, podcasts, short vignettes from individual executives, and a Q&A compered live from Brussels. 

The whole event was recorded for any employees who weren’t able to ‘attend’ the live event, such as some front line and shifts, and a summary of the main messages was produced for the Bridgestone EMIA weekly newsletter, B-Connected. 

The impact

The event was ‘attended’ by 2,305 employees from across Europe, the Middle East, India and Africa on the day. 

75% said they were extremely satisfied with the overall event, with the same score for the question ‘did you find the event exciting and engaging?’.

A massive 95% of respondents said they were extremely satisfied that the event was smoothly and professionally run, and 80% said they were satisfied or extremely satisfied that Future Ready had helped them understand the goals for the business for the year ahead.

CLIENT TESTIMONIALS

We really appreciate the high quality of work that you delivered across the videos, slides, speaker notes and promotional assets, and that the team are always quick, flexible and positive.”
The Bridgestone EMEIA Comms Team
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    Sequel Group Ltd
    9 Appold Street
    London
    EC2A 2AP
    What we do
    • Internal communications agency
    • Employee engagement content
    • Data-led communication solutions
    • Employee engagement measurement
    • Digital transformation agency
    • Digital workplace services and consulting
    • Intranet solutions
    • Line manager communications training
    About us
    Resources
    Sequel Group Ltd
    9 Appold Street
    London
    EC2A 2AP

    Do you want to increase 
employee engagement?

    hello@sequelgroup.co.uk
    Tel: +44(0)20 7354 5577
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