UpTV for Dignity

Funeral care provider Dignity wanted a new and engaging way to further connect its 3,000+ colleagues based in funeral homes and crematoria.

Inspired by an idea in a colleague listening exercise, employees were asked to make short videos about their achievements and successes.

The team then needed a platform on which to host the videos in a TikTok style format, encouraging engagement, building internal connections, promoting creativity among colleagues and sharing best practice.

Sequel built on the existing UpTV branding to create a new dynamic page in WordPress to host the video content.

We worked with the internal team to pre-populate the page with plenty of content and cool functionality including a user-friendly cataloguing system that organises content into playlists by topic, and user selection of videos by time duration, most popular or by subject.  

The responsive design means that UpTV can be watched on any device and new content is promoted in a number of ways including via a fortnightly PDF newsletter, posters with QR code and on comms portal Dignity Inside with new content highlighted.

So far 32 videos have been posted which, when launched, enjoyed

4,500+ views in the first week after launch

An average 1,000 views for each new release

Maria Bourke, Chief Operating Officer, said: “UpTV is an amazing initiative for enhancing our communication and engagement. It will help us focus attention on the importance of great service and celebrate everything that sets us apart.

“I love the authenticity of the videos we’re getting.  It’s not about flashy production values; it’s just real people speaking from the heart about things that are important to them and make a genuine difference to families facing the pain of bereavement.”