How to guides

Valuable and useful employee engagement best practice and tips, our How To Guides are designed to give internal communicators the edge.

Our guides pull together best practice from the industry, and our own expertise.

Explore our guides below and use the form to request a guide.

How to… communicate change

Change is a constant in the workplace, from digital transformation to new processes and ways of working. How can you ensure you engage employees with what’s important and cut through the noise so that your message is more relevant and engaging for your audiences?

How to… help leaders be better communicators

Harnessing the ability to communicate effectively is one of the most important skills a leader can have in today’s workplace. Leaders at all levels need to know far more than the mechanics of sending and receiving information, but many say they are not always sure or confident enough to do it – which is where IC professionals come in.

How to… measure internal communications

Internal communication measurement proves the value of your strategy, your communications and channels. Research shows that while comms people believe that measurement is important, going beyond the data and analytics from digital channels is often a challenge. Understanding what channels or tools work best for your audiences, and when to use them, will help you get better value from your communications.

How to…engage through storytelling

Stories are a keystone of employee engagement, helping audiences to find meaning in messaging and to retain what they need to know. Storytelling is a skill that when done well, has the power to change the way we think and act and is a valuable device to bring business to life.

How to…get the best out of the Microsoft Viva Suite

The Viva Suite is the latest addition to Microsoft 365. It’s a new set of tools designed to support internal communications, campaigns, and employee engagement. How can you use these tools as part of your employee experience strategy? And to reach and better understand your audiences? To focus your efforts in an increasingly diversified technology environment?

How to…maintain an effective intranet

A company’s intranet can be far more than just a place for policies, business information and announcements. An effective and engaging intranet is valued as a useful experience and resource for learning, collaboration and building organisational culture.

How to…create a compelling Employee Value Proposition

In today’s competitive market, an organisation’s reputation extends far beyond its products and services; it influences how existing and potential employees view the organisation as a workplace. Strong and relatable employer branding reinforces company values, builds employee loyalty, and impacts the bottom line.

How to…connect non-desk and remote workers

As many as 80% of the world’s employees are deskless. They are in industries such as construction, retail, manufacturing, hospitality, and agriculture and have different communication needs than those who are technologically connected. Keeping all employees connected – to information, to the tools and resources they need, to each other and to the business as a whole – is a key driver for organisational success and productivity.

How to... get the best out of Microsoft 365

More than 345 million people use the Microsoft 365 suite within the digital workplace. It's the market leader, is stable, secure, flexible, and integrates with apps you’re already using but there are also challenges to make sure you get the best out of the suite.

How to…personalisation

Employees expect the same level of personalisation of content in the workplace as they experience in their – increasingly digitally driven – personal lives. Internal communication has been slower to embrace digital personalisation strategies but, as new technologies arrive, engaging audiences with relevant, timely information is simpler to achieve.

How to…get the best out of your employee survey

Employee surveys give your colleagues a voice, identify areas for communications improvement, drive meaningful change, build trust, and improve engagement – when done right.

How to... establish the right tone of voice

A consistent tone of voice expresses the ‘personality’ of a company or brand, and people expect and appreciate a tone that reflects an organisation’s people values. Communicators should be clear on the style of their company’s communication, what this says about its values, and what the overarching tone of voice should be.

How to... communicate purpose

Time and time again we hear from our client organisations that people just aren’t engaging with the bigger picture. Sometimes that’s because it’s unclear or confusing. And sometimes it’s because it doesn’t seem the right approach. The IoIC’s IC Index 2024 showed that only 56% of employees believe their strategy is the right one for success.

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