It’s not realistic to deliver unique content to every employee – but successful personalisation in internal communication is a powerful way to drive up your employee engagement, whatever type of content you serve.

Sequel’s Content & Insight Manager, Rebecca Leonard, points out that it’s not about clever machine learning either, but more to do with delivering the right content to the right groups – in the right way, at the right time.

“There is much still to learn in terms of how internal communication can unlock the full benefits of personalisation – including how new smart technologies can reach different groups – and empowering employees to exert more control over how they consume internal content.

“It’s not an instant solution – taking time to understand your internal audience, and the groups you want to define, is time well spent when it comes to doing personalisation properly.”

Are you ready to get personal with your teams and audiences? Want to know more about some of the essential ingredients to making it work effectively in your organisation?