As the pace of work accelerates and attention spans shrink, HR and IC teams are challenged to deliver training and communications that are faster, more engaging, and impactful.

Which is where the growing role of the powerful explainer video comes in – a proven tool that’s transforming how organisations educate and empower their people.

It’s because great explainer videos and animations humanise learning, simplify complex ideas, and scale easily across teams.

Whether onboarding, upskilling, or communicating change, they deliver consistent, engaging learning. By combining visuals, audio, and motion, they ‘meet’ employees where they are anytime, anywhere, for watching, listening, or reading which makes explainers one of the most versatile and inclusive tools in the comms toolkit.

But it’s not just about engagement. It’s about results and outcomes that transform behaviour.

They boost learning and information retention:

• Learners retain 25–60% more with video-based training compared to just 8–10% from reading or slides. (Source: LMS Portals)
• Viewers remember 95% of a message when delivered via video, compared to just 10% when reading text. (Source: Educational Voice)
• Explainer videos help simplify complex concepts, enabling better understanding and faster recall.

They increase engagement and training completion:

• Employees are 75% more likely to watch a video or animation than read a document or email. (Source: LMS Portals)
• Video-based courses achieve 40% higher completion rates than traditional eLearning formats. (Source: Continu)

They save time and scale efficiently:

• Microlearning via short videos can reduce training time by 40–60%. (Source: Continu)
• They’re reusable, available on demand, and ideal for asynchronous or remote workforces. Once created, explainer videos can be scaled across teams, departments, or entire organisations—delivering consistent messaging at a fraction of the effort.

Real ROI: cost-effective and impactful

• Microsoft cut per-learner training costs from $320 to just $17 by switching to video. (Source: Intuition)
• E-learning reduces overall training costs by 35–60%. (Source: Wikipedia)

“With over 20 years working with clients across different industries to produce training and explainer films and animations, we know that this isn’t just a trend,” says Sequel’s Head of Video, Claudi Schnieder.  “It’s what employees want: simple, memorable, creative and engaging.”

“The videos and animations we produce are powerful learning and engagement tools with outcomes backed by hard data. They help colleagues absorb content faster, retain more, and feel more engaged with their development and their organisation. Planned and produced in the right way they command attention and help colleagues absorb content faster, and to retain more.”

Take a look at this short reel sharing some of our most impactful explainers for business and learning: