Change is the day-to-day reality for many, and employee expectations have changed too. Outside of work they’re asked for – and share – their opinions after, say, making a purchase or dining out.

When you can instantly share your thoughts, feelings and ideas in your personal life, it’s frustrating not to have these options at work. Result? You feel unheard and invisible, which weakens organisational trust and engagement.

Sequel Group’s latest white paper, The Real-Time Revolution, explores how continuous listening and measurement transforms internal communication – and why it’s time to ditch the “once-a-year” mindset.

Key takeaways:

• Real-time feedback builds trust, boosts engagement, and drives innovation
• Employees want to be heard now, not months later
• Tools like pulse surveys, feedback stations, and social platforms create ongoing dialogue
• Predictive analytics and AI are the future, spotting issues before they escalate.

“Organisations that embrace this shift will treat listening as an ongoing activity, rather than a task to carry out at specific periods,” says Paul Jones, Sequel’s Head of Insight.

“That will elevate internal comms from a support function to a strategic driver of business success.

“When a continuous listening approach becomes part of the regular rhythm of your business, and you act on what you learn, it creates a constant cycle of listening, learning, acting and sharing.

“This makes your organisation stronger, because employees feel their voices are valued, building trust, innovation, and productivity.”