Which means that you end up with a relevant employee engagement strategy based on evidence which helps you to make sure that employees are well informed, when it’s needed and through the right channels. This helps people be more productive, innovative, and engaged with their organisations. But with so much data available to you from your channels and sources, how do you harness what’s useful and needed while discarding what’s simply ‘noise’? Here’s our five top tips for some of the ways to harness your data to create successful employee engagement strategies:

• Look beyond the ‘vanity metrics’ of clicks and likes by blending quantitative and qualitative research. How are people using comms, when are optimum times or channels? What’s driving experience, attitudes and emotions?
• Continuously analyse for trends and patterns so you can identify and address potential issues before they escalate, fostering a more positive and engaged workforce.
• Turn that data and insight into a plan of action. It’s the key reason why Sequel created its DASH engagement measurement tool. It aggregates comms channel metrics, and produces reports that are on brand and ready for you to present.
• Share high-level findings with leaders and managers so they understand employee sentiment better, the trends you’ve identified, the actions you’re recommending, and what you need them to do.
• Set clear internal benchmarks and establish ongoing processes for collecting, analysing and presenting data to keep up with changing workplace issues and employee needs and sentiments.