Having an employee engagement strategy based on evidence helps you to make sure that employees are well informed. This makes them more productive, innovative, and committed to their organisations.

But with so much data around, how do you harness what’s useful and needed while discarding what’s simply ‘noise’?

Here are just some of the ways to use data to create successful employee engagement strategies.

1. Look beyond the ‘vanity metrics’ of clicks and likes by blending quantitative and qualitative research. How are people using comms, what are they feeling, and what’s driving those attitudes and emotions?
2. Continuously analyse for trends and patterns so you can identify and address potential issues before they escalate, fostering a more positive and engaged workforce.
3. Turn that data and insight into a plan of action. Sequel’s DASH engagement measurement tool collates real-time data and identifies actionable insights.
4. Share high-level findings with leaders and managers so they understand what people have told you, the trends you’ve identified, the actions you’re recommending, and what you need them to do. Again DASH creates these at the touch of a button.
5. Set internal benchmarks and establish ongoing processes for collecting, analysing and presenting data to keep up with changing business and employee needs and sentiments.