CASE STUDY
Elsevier: Reinforcing core narrative with week-long engagement event
With more than 2,000 colleagues around the world, the Technology business has a new narrative aligning the department with the wider global mission and purpose, to increase retention, and to attract technology talent into the organisation.
Elsevier is a leader in information and analytics for customers across the global research and health ecosystems.
With more than 2,000 colleagues around the world, the Technology business has a new narrative aligning the department with the wider global mission and purpose, to increase retention, and to attract technology talent into the organisation.
The first-ever Technology Showcase event was proposed – an opportunity to fully reinforce and bring to life the narrative core message of ‘Technology with Purpose’, re-engaging teams with the business, as well as sharing success stories to inspire colleagues.
Sequel worked alongside the Technology comms team to shape a week-long event to offer the content and the best experience to inform, inspire and engage colleagues.
This involved a programme plan to work across multiple time zones, offering each region live, in-person events, plus a series of bite-sized ‘Ted Talk-style’ pre-recorded sessions.
The event would run for three hours on each of the five days and more than 20 event sessions were required. The comms plan and campaign created pre-event, event and post-event communications, drawing on the visual themes created for the Technology narrative.
For the event there was a coordinated look and feel for presentations, and a daily email newsletter round-up.
Overall, Technology’s EPS rose to 34 by the end of Q4, up from 30 at the start of the year. Understanding of Technology strategy increased from 3.9 in Q1 2022 to 4.2 in Q4 2022 and there was a significant improvement in ‘senior leader is open and direct in communication’ to 4.3 in Q4 from 3.9.
From the showcase event itself, there was an 84.6% turnout rate.
